Digital Design, Digital Assets
- Charlotte Tilbury
- Digital Design
- 2022-2023
- Luxury makeup company, leading #1 beauty brand in Sephora.
Skills Demonstrated:
- Web Banner Ads
- Image Resizing
- Digital Assets Creation and Managing
- Promotional Materials (images, decks, infographics)
Tools Used:
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere
Process:
- Project Needs:
- Received briefing on promotional needs and user trends in the beauty market.
- Identified key products to feature based on market analysis.
- Design Development:
- Created design guides highlighting the selected products.
- Focused on visually appealing and market-trend aligned designs.
- Distribution:
- Prepared pitch decks for client presentations.
- Developed in-store displays to attract customers.
- Created e-commerce assets for online distribution.
Challenges:
- Prioritizing promotional needs to align with current beauty trends.
- Ensuring consistency with designs and image resolution across distribution channels.
Results:
- Enhanced product visibility through compelling design guides.
- Improved in-store and online engagement with targeted promotional materials.
Branding, Landing Page
- Rose
- Personal Branding Project
- 2023
- Branding for a hypothetical skincare company based off the freshness of rose water.
- Skills
Branding
Web Banners
Type
Illustration
Image Making
Email Design
- Oribe
- Email Design, Digital Ads
- 2023
- Design weekly email newsletters for product campaigns with Oribe, a luxury haircare brand.
- Skills
Digital Assets
Email Design
Video Intro
Digital Assets
YouTube Episode Animated Intro
Insurance 360 Brand Guidelines
YouTube Reels, TikTok Reels
Social Posts
Email Newsletters
- Pinnacle Financial
- Services
- Digital Design, Social
- 2023-Present
- National organization
- Concept and design in all marketing and promotional materials for the brand and partners. Update and maintain the brand with design and a new social marketing strategy.
- Skills
Branding
Content Creation
Digital Assets
Email Design
Landing Pages
Logos
Motion Graphics
Video + Reels
Web Banners
Social Ads
- Social Media Content
- Digital Assets, Graphic Design, Video, Social Strategy and Ads
- 2019-2021
- Creation and planning for daily posting across social media platforms. Ideate and curate content to align with the brand identity.
- Clients
Marriott Bonvoy, James Beard Foundation,
Storic Media
- Skills
Branding
Content Creation (Video, Photo)
Digital Design
Social Campaigns
- ATT
- It Can Wait
- Graphic Design, Content Creation
- 2019
- ATT’s social initiative to stop texting and driving
- To further engage users interaction with the account, we came up with social posts and created branded gifs for Twitter.
- Skills
Animated Gifs
Content Creation
Digital Assets
Illustration