Index

2024

Kay Morgan



Digital Design, Digital Assets
  • Charlotte Tilbury
  • Digital Design
  • 2022-2023

  • Luxury makeup company, leading #1 beauty brand in Sephora.

Skills Demonstrated:
  • Web Banner Ads
  • Image Resizing
  • Digital Assets Creation and Managing
  • Promotional Materials (images, decks, infographics)

Tools Used:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Premiere

Process:
  1. Project Needs:
    • Received briefing on promotional needs and user trends in the beauty market.
    • Identified key products to feature based on market analysis.
  2. Design Development:
    • Created design guides highlighting the selected products.
    • Focused on visually appealing and market-trend aligned designs.
  3. Distribution:
    • Prepared pitch decks for client presentations.
    • Developed in-store displays to attract customers.
    • Created e-commerce assets for online distribution.

Challenges:
  • Prioritizing promotional needs to align with current beauty trends.
  • Ensuring consistency with designs and image resolution across distribution channels.

Results:
  • Enhanced product visibility through compelling design guides.
  • Improved in-store and online engagement with targeted promotional materials.


Branding, Landing Page
  • Rose
  • Personal Branding Project
  • 2023

  • Branding for a hypothetical skincare company based off the freshness of rose water.

  • Skills
    Branding
    Web Banners
    Type
    Illustration
    Image Making

Email Design
  • Oribe
  • Email Design, Digital Ads
  • 2023

  • Design weekly email newsletters for product campaigns with Oribe, a luxury haircare brand.

  • Skills
    Digital Assets
    Email Design


Video Intro
for Podcast

Digital Ads, Digital Assets



YouTube Episode Animated Intro


Event Graphics and Digital Ads


Insurance 360 Brand, Youtube Thumbnail



Digital Ads



YouTube Reels, TikTok Reels


Social Posts
  • Pinnacle Financial
  • Services
  • Digital Design, Social
  • 2023-Present

  • National organization

  • Concept and design in all marketing and promotional materials for the brand and partners. Update and maintain the brand with design and a new social marketing strategy.

  • Skills
    Branding
    Content Creation
    Digital Assets
    Email Design
    Landing Pages
    Logos
    Motion Graphics
    Video + Reels
    Web Banners
    Social Ads

  • Social Media Content
  • Digital Assets, Graphic Design, Video, Social Strategy and Ads
  • 2019-2021

  • Creation and planning for daily posting across social media platforms. Ideate and curate content to align with the brand identity.

  • Clients
    Marriott Bonvoy, James Beard Foundation,
    Storic Media

  • Skills
    Branding
    Content Creation (Video, Photo)
    Digital Design
    Social Campaigns


  • ATT
  • It Can Wait
  • Graphic Design, Content Creation
  • 2019

  • ATT’s social initiative to stop texting and driving

  • To further engage users interaction with the account, we came up with social posts and created branded gifs for Twitter.

  • Skills
    Animated Gifs
    Content Creation
    Digital Assets
    Illustration







18ft by 21ft large video display at the Fontainebleau in Las Vegas, NV.


  • Motion Projects
  • Concept to Creation,
  • Production to Post
  • 2024

  • Client
    Pinnacle Financial Services

  • Skills
    Animation
  •           Concept
  •           Video Editing
    Storyboarding




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  • Sappy
  • Personal Project
  • 2021

  • Branding for a virtual happy hour during the pandemic where it’s okay to get in your feels.

  • Skills
    Branding
    Concept
    Copy
    Design