Digital Design, Digital Assets
- Charlotte Tilbury
- Digital Design
- 2022-2023
- Luxury makeup company, leading #1 beauty brand in Sephora.
Skills Demonstrated:
- Web Banner Ads
- Image Resizing
- Digital Assets Creation and Managing
- Promotional Materials (images, decks, infographics)
Tools Used:
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere
Process:
- Project Needs:
- Received briefing on promotional needs and user trends in the beauty market.
- Identified key products to feature based on market analysis.
- Design Development:
- Created design guides highlighting the selected products.
- Focused on visually appealing and market-trend aligned designs.
- Distribution:
- Prepared pitch decks for client presentations.
- Developed in-store displays to attract customers.
- Created e-commerce assets for online distribution.
Challenges:
- Prioritizing promotional needs to align with current beauty trends.
- Ensuring consistency with designs and image resolution across distribution channels.
Results:
- Enhanced product visibility through compelling design guides.
- Improved in-store and online engagement with targeted promotional materials.
Branding, Landing Page
- Rose
- Personal Branding Project
- 2023
- Branding for a hypothetical skincare company based off the freshness of rose water.
- Skills
Branding
Web Banners
Type
Illustration
Image Making
Email Design
- Oribe
- Email Design, Digital Ads
- 2023
- Design weekly email newsletters for product campaigns with Oribe, a luxury haircare brand.
- Skills
Digital Assets
Email Design
Video Intro for Podcast
Digital Ads, Digital Assets
YouTube Episode Animated Intro
Event Graphics and Digital Ads
Insurance 360 Brand, Youtube Thumbnail
Digital Ads
YouTube Reels, TikTok Reels
Social Posts
- Pinnacle Financial
- Services
- Digital Design, Social
- 2023-Present
- National organization
- Concept and design in all marketing and promotional materials for the brand and partners. Update and maintain the brand with design and a new social marketing strategy.
- Skills
Branding
Content Creation
Digital Assets
Email Design
Landing Pages
Logos
Motion Graphics
Video + Reels
Web Banners
Social Ads
- Social Media Content
- Digital Assets, Graphic Design, Video, Social Strategy and Ads
- 2019-2021
- Creation and planning for daily posting across social media platforms. Ideate and curate content to align with the brand identity.
- Clients
Marriott Bonvoy, James Beard Foundation,
Storic Media
- Skills
Branding
Content Creation (Video, Photo)
Digital Design
Social Campaigns
- ATT
- It Can Wait
- Graphic Design, Content Creation
- 2019
- ATT’s social initiative to stop texting and driving
- To further engage users interaction with the account, we came up with social posts and created branded gifs for Twitter.
- Skills
Animated Gifs
Content Creation
Digital Assets
Illustration