Digital Design, Digital Assets
- Charlotte Tilbury
- Digital Design
- 2022-2023
- Luxury makeup company, leading #1 beauty brand in Sephora.
Skills Demonstrated:
- Web Banner Ads
- Image Resizing
- Digital Assets Creation and Managing
- Promotional Materials (images, decks, infographics)
Tools Used:
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere
Process:
- Project Needs:
- Received briefing on promotional needs and user trends in the beauty market.
- Identified key products to feature based on market analysis.
- Design Development:
- Created design guides highlighting the selected products.
- Focused on visually appealing and market-trend aligned designs.
- Distribution:
- Prepared pitch decks for client presentations.
- Developed in-store displays to attract customers.
- Created e-commerce assets for online distribution.
Challenges:
- Prioritizing promotional needs to align with current beauty trends.
- Ensuring consistency with designs and image resolution across distribution channels.
Results:
- Enhanced product visibility through compelling design guides.
- Improved in-store and online engagement with targeted promotional materials.
Brand Moodboard, Landing Page Ex.
- Rose
- Personal Branding Project
- 2023
- Branding for a hypothetical skincare company based off the freshness of rose water.
- Skills
Branding
Web Banners
Type
Illustration
Image Making
Email Design for Production Promotions
- Oribe
- Email Design, Digital Ads
- 2023
- Design weekly email newsletters for product campaigns with Oribe, a luxury haircare brand.
- Skills
Digital Assets
Email Design
- Design and Illustration for Social Media and Web Graphics
- The Safely App
- Digital Art, Social Media, Illustration
- 2019
- Women’s Lifestyle App with health resources and information built for community.
- Creation of social media posts and blog post images, and illustration following brand guidelines and social media director.
- Skills
Concept
Digital Design
Illustration
- “How To: Natural Eco-Print At Home”
-
- Social videos, Concept to Production, Set Design, Filming and Editing
Event photography and editing, DSLR camera and Lightroom
- YouTube Podcast Episode, Concept to Production, Set Design, Filming and Editing in Premiere Pro
- Photography,
& Production - - Present
- 1. Photography examples both personal and professional projects, focusing on corporate branding, community engagement, and personal expression.
- 2. Production of a podcast, filming and editing, set design, videography
- Skills
Ideation
Content Creation
Photography and Video (Mobile, DSLR)
Production
Video Intro for Podcast using AfterEffects
Concept and Design, Digital Ads, Digital Assets, Template Creation
Insurance 360 Podcast
Branding, Photography, Content Planning and Creation, Youtube Thumbnails
Social Video Event Promotion with Premiere Pro
Event and Social Media Graphics, Paid Ads, Field Photography
Digital Ad, and Social Media Reel
Social Planning and Design
- Pinnacle Financial
- Services
- Digital Design, Social Media
- 2023-Present
- National financial services organization
- Brand Identity
- Development
- Content Creation for Web & Print (Banners, Flyers, Press Kits)
- Digital Advertising
-
Video Production
- Social Media Content
Tools Used:
Process
Project Needs:
- Collaborated on briefs to shape visual content for marketing campaigns, considering trends in the financial industry.
Design Development:
- Designed visually cohesive assets, using Illustrator, Photoshop, and InDesign to create web banners, one-sheets, and social graphics.
- Developed animated content and videos with Premiere Pro and After Effects.
Distribution:
- Produced client-ready materials, including landing pages and digital ads, enhancing brand visibility online.
Challenges:
- Balancing information heavy material and the brand guidelines with creative visuals across platforms and ensuring quick turn-around.
Results:
Start to end motivational video of presentation using PremierePro, found footage and event videography
Promotional video to loop at national event series with PremierePro
Event video display at Metlife Stadium
Video Display for convention at the Fontainebleau in Las Vegas, NV. 18ft by 21ft
- Video and Motion Projects
- Concept to Production
- 2024
- Client
Pinnacle Financial Services - Skills
Animation - Concept
-
Video Editing
Production
Photography, Film
Social Media Content
Storyboarding
- Programs
After Effects
CapCut
Premiere Pro
`
- ATT
- It Can Wait
- Graphic Design, Content Creation
- 2019
- ATT’s social initiative to stop customers from texting behind the wheel.
Skills Demonstrated:
- Animated GIFs
- Social Media Engagement
- Digital Illustration
- Branded Content Creation
Tools Used:
-
Adobe Illustrator
- Adobe After Effects
- Adobe Photoshop
Process:
Project Needs:
- Collaborated with the marketing team and a copywriter to develop engaging social content for the "It Can Wait" campaign, encouraging customers to avoid phone use while driving.
- Design Development:
- Created original digital illustrations in Illustrator and developed looping, branded GIFs in After Effects to serve as engaging replies to customers on X (formerly Twitter).
Distribution:
- Deployed GIFs to marketing team to responsed to customer tweets, enhancing campaign reach and visibility.
Challenges:
- Increasing customer engagement on X and promoting safe driving behavior through creative.
Results:
- Boosted interactions and reply rates on X, effectively increasing campaign engagement and reinforcing AT&T’s message.