- Pinnacle Championship Series: Event Identity
3 Cities, Endless Opportunities - Overview
- Pinnacle’s National Sales Summit to take place in 3 sports stadiums. The intent to hype up our carriers, partners, and clients as the championships they are.
- What I Did
- Designed visually cohesive assets for the event, print and digital; ads, web banners, event graphics, video, print materials, and swag using Illustrator, Photoshop, and InDesign.
- Developed animated content and videos for promotion and event using Premiere Pro and After Effects.
- Brand and Event Identity, Digital Advertising, OOH
- Challenges
- Having a cohesive look across all events with promotion to promote excitement.
- Ensuring quick turn-around for creative visuals with concepts, production, and deliverables.
- Results
- Produced digital and print materials, including long form video, social media, digital ads, enhancing events visual impact. Communicate with vendors to ensure delivery and production timeline.
- Strengthened event presence with cohesive look and impact, elevating engagement.
- Cocktail Reception Video: Concept to Production
Looping Event Video created with Templates, Transitions, Found Video and Overlays using After Effects and Premiere Pro
- Pull Up Banners, Printed Agenda
- Social Media
Promotional Social Video: Event Footage and Found Photography, Made with Premiere Pro
- Event Graphics
- Fabric Banner
- Social Recap
- Process
- Print Documentation
- Promotional Video Display
- Promote Pinnacle and Agent CRM System at National Medicare Event.
- What I Did
- Storyboard and met with stakeholders to create a 6 minute video that promotes Pinnacle and their new CRM system. Breaking up the visual language with colors and segments. The video was creating in After Effects and Premiere Pro.
- Results
- Enhance visual impact of the company booth, resulting in more people to come and learn about the brand, or learn without directly speaking to someone.