Index

2024


  • ATT
  • It Can Wait
  • Graphic Design, Content Creation
  • 2019

  • ATT’s social initiative to stop customers from texting behind the wheel.

Skills Demonstrated:
  • Animated GIFs 
  • Social Media Engagement
  • Digital Illustration
  • Branded Content Creation

Tools Used:
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe Photoshop

Process:
Project Needs:
  • Collaborated with the marketing team and a copywriter to develop engaging social content for the "It Can Wait" campaign, encouraging customers to avoid phone use while driving.

  • Design Development:
  • Created original digital illustrations in Illustrator and developed looping, branded GIFs in After Effects to serve as engaging replies to customers on X (formerly Twitter).

Distribution:
  • Deployed GIFs to marketing team to responsed to customer tweets, enhancing campaign reach and visibility.

Challenges:
  • Increasing customer engagement on X and promoting safe driving behavior through creative.

Results:
  • Boosted interactions and reply rates on X, effectively increasing campaign engagement and reinforcing AT&T’s message.