- Pinnacle Financial Services
ReBranding, Digital Design Project - Overview
- Pinnacle’s initiative was to expand branding and shape new visual content considering trends in the financial industry.
- What I Did
- Designed visually cohesive assets to create web banners, one-sheets, motion, and social graphics using Illustrator, Photoshop, and InDesign
- Developed animated content and videos with Premiere Pro and After Effects.
- Brand Identity, Digital Advertising, Storytelling
- Content Creation for Social Media, Video, Web & Print
- Challenges
- Balancing information heavy material and the brand guidelines with creative visuals across platforms and ensuring quick turn-around.
- Results
- Produced client-ready materials, including landing pages and digital ads, enhancing brand visibility online.
- Strengthened brand presence with cohesive digital and print assets, elevating audience engagement across multiple channels.
- Podcast Brand Initiatives
- Enhance brand identity and visibility online to keep up with podcast and entertainment trends.
- Corporate Brand Initiatives
- Concept to production, enhance brand guidelines and visuals. Design, type, photo treatment, layout, social media, landing pages.
Branding Before:
- Branding After:
- YouTube Thumbnails
- Landing Pages and Web Graphics
Landing Pages
- Social Media