Index

2024

Digital Design, Digital Assets
  • Charlotte Tilbury
  • Digital Design
  • 2022-2023

  • Luxury makeup company, leading #1 beauty brand in Sephora.

Skills Demonstrated:
  • Web Banner Ads
  • Image Resizing
  • Digital Assets Creation and Managing
  • Promotional Materials (images, decks, infographics)

Tools Used:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Premiere

Process:
  1. Project Needs:
    • Received briefing on promotional needs and user trends in the beauty market.
    • Identified key products to feature based on market analysis.
  2. Design Development:
    • Created design guides highlighting the selected products.
    • Focused on visually appealing and market-trend aligned designs.
  3. Distribution:
    • Prepared pitch decks for client presentations.
    • Developed in-store displays to attract customers.
    • Created e-commerce assets for online distribution.

Challenges:
  • Prioritizing promotional needs to align with current beauty trends.
  • Ensuring consistency with designs and image resolution across distribution channels.

Results:
  • Enhanced product visibility through compelling design guides.
  • Improved in-store and online engagement with targeted promotional materials.